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THE AESTHETIC CONSULTANTAI Startup Brand Sprint · 72h
INSIDE THE 72H SPRINT

Six gates. One controlled direction.

The public view shows the decisions that matter. The complete ledger remains available as read-only evidence without exposing client data or internal scratch notes.

Read-only process proofNo client data
01Fit confirmed

Intake

Goal
Clarify product truth, audience, required content and usable sources.
Evidence
A complete brief with explicit gaps.
Approval
Scope accepted before production.
02Direction ready

Position

Goal
Define Core Truth, Opposing Default, trust need and visual tension.
Evidence
A position that can guide visual decisions.
Approval
Strategy gate approved.
03Route selected

Select

Goal
Compare safe, distinctive and experimental routes.
Evidence
Selection rationale and rejected risks.
Approval
Human selection recorded.
04System assembled

Build

Goal
Connect recognition, behavior, generation and transfer codes.
Evidence
A focused visual direction and application logic.
Approval
Direction status visible.
05QA complete

Verify

Goal
Check continuity, contrast, claims, risk, accessibility and asset status.
Evidence
Repair notes and approval evidence.
Approval
No silent QA pass.
06Package clean

Deliver

Goal
Separate final client files from internal QA and working material.
Evidence
Readable guide, machine-readable tokens and generator-ready prompt files.
Approval
Versioned handoff approved.
Open the complete 34-item read-only sprint ledger

Intake

  • Technical truth
  • Audience
  • Mandatory content
  • Reference / anti-reference

Positioning

  • Core challenge
  • Purpose
  • Brand DNA
  • Trust need
  • Visual tension

Directions

  • Safe
  • Distinctive
  • Experimental
  • Decision rationale

System

  • Logo logic
  • Color roles
  • Typography
  • Visual world
  • Product states

Applications

  • Website
  • Product UI
  • Pitch
  • Social / launch

Proof

  • Before / after
  • AI control specification
  • Do / Don’t
  • Asset status

QA

  • Content preservation
  • Accessibility
  • Risk guard
  • Human approval

Delivery

  • Core package
  • Extended system
  • Readme
  • Next steps

Transparency: Portfolio method proof. This is not client software, an editable project board or a normal delivery file. No client data or confidential workshop notes are included.